Follow these guidelines for managing the digital rights to your property and for protecting it.
- Verify everything is copyrighted and trademarks are registered. That includes registering with the U.S. Customs Service, because much of this criminal action happens overseas.
- Make formal contracts with your distributors or authorized resellers. Get it in writing that they agree not to send spam about your products.
Unfortunately, in most cases, your audience assumes you or one of your distributors is sending these spam messages about your product. Most of your customers or prospects have no idea someone completely unrelated to your sales organization would take the liberty to send a missive about your intellectual property.
