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Producers of a popular product, a drug like Retin-A, a best-selling software program, or a service such as a vacation package, are all economically affected by spammers. When people buy these knock-offs, legitimate companies lose money. When people order something and don't receive it, your company gets a bad name.
Five strategies for protecting assets
Whether your company sells pharmaceuticals, software, or other products, these five plans of action will help stop brand and revenue robbery: