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3. Be prepared to react.
Once you catch someone, be prepared to prosecute immediately. Spam prevention can only happen at the expense of current spammers, by taking legal steps to enforce the minimal standard out there, and prosecute those guilty of major crimes.
- Set up investigators to sleuth the problem.
- Set up an abuse email address (abuse@yourcompany.com) so buyers and customers can forward spam to you.
- Report anything that affects your brand to the authorities.